What is Digital Marketing

What is Digital Marketing?

Digital Marketing is also called web marketing, Internet Marketing (Advertising Through Online), Online Marketing or Advertisement Through Digital Medium All Come with the Same Meaning. Digital Marketing is a process of promotion of your brand or products through different components, that utilizes the internet as a media such as Desktop Computers, Laptop, Mobile Phone, Tablet Etc ..., These forms could be Website, Blog, Social Media, Application, Email, Content writing, Video Marketing, Banner Ads, Online Campaigns etc…

Digital Marketing Strategies

Internet Marketing Strategies, Online Marketing Strategies all refer to Digital Marketing Strategy

Consumer Buying Behaviour

Examine the consumer behaviour aspects towards a brand or products that help to shape the structure of digital marketing

AIDA A- Awareness, I- Interest, D- Desire, A- Action.
It is process of planning helps to funnel the movement of consumer in successive stages towards buying

Methods used in digital marketing

It is the process of increasing brand awareness by using one or more digital mediums. The following methods are used in Digital Marketing to bring traffic to the business.

  • (SEO) Search Engine Optimization

  • (SEM) Search Engine Marketing

  • (SMO) Social Media Optimization

  • (SMM) Social Media Marketing

What Is SEO? / Search Engine Optimization

It is the most important process in Digital Marketing. It is the organic process of bringing traffic to your website by ranking in search engines like google, Bing Yahoo Etc …
It involves in many methods like off-page and on-page SEO, Link Building, Keyword Research, Content Writing, Local directory submission, Page Optimization etc…

What is SEM? / Search Engine Marketing

It’s a form of internet marketing helps to boost SERPs (Search Engine Result Page Score) by paid advertisement method which involves in the purchase of ad space in Search engines
Its is also termed as PPC advertisement (Pay-Per-Click). Google ads or Search / Display ads

What Is SMO? / Social Media Optimization

It refers to the process of Managing your social platform to maintain a single identity of your organization or Brand that improve the communication between brand and customer.
It helps your content to travel easily and increase customer engagement using social platforms like Facebook

What is SMM? / Social Media Marketing

The main function of Organizations to promote in social media is that they can do retargeting based on segmented marketing and custom audiences. It helps to bring exposer to the brand and build a strong relationship between brand and customer.
For marketing on social media, we use platforms like Facebook, Instagram, Twitter and YouTube to promote the brand

Keyword and Content


Keywords are the combinations of words that helps the user to identify your brand in search engine. It is the key to find your brand
The search term used by internet surfer to find exactly what they needed in the market

Content Marketing

It is a process of creating and promotion of article that brings brand awareness
Content Mkt is everything. To become a digital marketer, keep in mind “content is the king” Creating a clever article with relevancy is not only for promotional it helps the customer to understand more about your brand
Content can be shared via blog posts, videos, podcasts, infographics, white papers, case studies, eBooks. etc

Channels in Digital Marketing

It is very most important for a brand to seek customer attention as well to have two-way communication to find the needs and expectation of customers.
The channels or medium that helps the Digital marketer or a brand to create, accelerate, and transmit product value from creator to end consumer, through digital networks

Different Channels of Digital Marketing

The following are the different channel of digital marketing Website, Content Marketing, Affiliate Marketing, Email Marketing, Display Advertising, Inbound Marketing, Mobile Marketing, Online PR
The above article gives you a good idea about what is digital marketing and why digital marketing is so important to learn more read digital marketing read all our related article on digital marketing as well to get an update to follow us on all social platforms @beehomein